Sales Tip #2: Be Brief

Need I say more?

Well I will say a little more. I have gotten so many excessively long emails over the years. Here are some pointers when composing email:

1. Summarize the entire email in the first sentence or two, right up top.
2. Use lists or bullet points; people skim emails.
3. Be clear about what you need or want them to do.
4. If you really have to convey a lot of information, break it up. Use headings.
5. Remember – it’s a Blackberry world. Your email should be easy to read on a portable device.
6. Assume that people don’t open attachments. Cut & paste the important section directly into the email. Then highlight the key phrase. And put it at the top of the email.