Sales Tip #1: It’s Not About You

When you reach out to someone, remember: it’s not about you. In fact, if you are in sales, most people don’t want to hear anything about you. They want to talk about themselves. So oblige them. Ask how they are doing. Bring up things they said last time you spoke. Get them to share more about themselves, their work, and their lives.

After a conversation like that, they will hang up the phone and think “Wow, what a great conversation. I could talk to that person again.” Meanwhile, you will hang up the phone and think, “I know so much more about them now.” It’s a win-win situation.